About Panerai

Founded in 1860, Panerai watches are renowned all over the globe for their Italian design and technical excellence. Created to be used at extreme depths, clear legibility and luminosity in the dark are two of the defining features of Panerai watches. Carefully crafted, men’s Panerai watches evoke a true sense of style and sophistication. With all the technical prowess you could desire, Panerai are the leading watchmakers for deep-sea diving.

HISTORY OF PANERAI

The tale of these timepieces began when Giovanni Panerai opened his first shop in 1860 at “Ponte alle Grazie” in Florence. It also operated as a workshop and the first watchmaking school in the famous city. After using various locations across Florence from 1876, the shop moved to its current location in the Archbishop's Palace in front of the Florence Cathedral in the 1920s. It was at this time that Panerai christened his new workshop "OROLOGERIA SVIZZERA", a name that has been the umbrella for high-quality watches in Florence for over a century.

The brand's innovation came to the fore when Guido Panerai developed Radiomir from radium-based powder in 1916 to meet the needs of the Italian Royal Navy, for which the family supplied precision timekeeping instruments. The self-luminous compound was patented, and this immediately became a key element in Panerai watches. Now designing state-of-the-art timepieces for lovers of adventure, we have seen Panerai partnered with some high-profile names. These include travel influencer and environmentalist Jeremy Jauncey, Olympic gold medallist swimmer Gregorio Paltrinieri, and French free-diving world champion Guillaume Néry.

WHY BUY A PANERAI WATCH?

If you’re a thrill-seeker who craves adventure that endures all the elements, a Panerai watch is the one for you. Renowned for durability and functionality, you can rely on Panerai’s unique collection of watches and its precise in-house automatic movements to get you through any activity. From the robust Submersible range, providing up to 300 meters of water resistance, to the groundbreaking Radiomir, no matter what you require, a Panerai watch is well equipped for the task at hand. Over the years, Panerai has been known to delve back into its archives to recreate military-inspired models from past collections while simultaneously striving to preserve its iconic designs and push forward with its vision. If you want a timeless heirloom that you can pass down through generations, a Panerai watch is the one for you.

PANERAI COLLECTIONS

We have a range of new Panerai watches for you to choose from here at MYB. Each is as impressive as the next yet with unique differences, you’ll be spoilt for choice when it comes to selecting your Panerai watch.

The Luminor collection is designed with sportsmen in mind, with a classic and timeless aesthetic supported by a reliable automatic or manual-winding movement. The Submersible collection is masculine and robust. Featuring water resistance up to 300m, this watch is perfect for those who seek adventure on the open water. The Radiomir collection is named after the brand’s exclusive discovery of a self-luminous compound made from radium. It was the first watch designed by Panerai in 1936 at the request of the Italian Royal Navy. Vastly improving visibility in the darkest of depths, this watch is popular among many famous divers.