ABOUT Baume & Mercier

Baume & Mercier’s story begins in 1830. Brothers Louis-Victor and Célestin Baume opened a comptoir horloger (watch dealership) in Les Bois, a village in the Swiss Jura.

The Baume brothers’ business grew rapidly, and true to their motto, “accept only perfection, only manufacture watches of the highest quality”, they forged a fine reputation through the creation of exceptional timepieces featuring the latest innovations.

International Expansion

Keenly aware of the potential represented by new territories, the company set up a Branch in London under the name “Baume Brothers”. It soon expanded throughout the British Empire. By the late 19th century, the company had already acquired a solid international reputation as becoming an inescapable watchmaking player broad.

At the time, the brand was best known for its chronographs and grand complication models. The company won ten Grand Prix awards and seven gold medals at international exhibition across the entire world. Its timepieces demonstrated a rare accuracy. In 1892, Baume won a competition held by the Kew Observatory near london with a chronometer pocket-watch equipped with a tourbillon movement of which the precision was to remain unmatched for over ten years.

Creativity and avant-garde

At the beginning of the 1920s, the company director William Baume joined forces with Paul Mercier. Together, they founded Baume & Mercier, Genève, in 1918. The firm soon became one of the most active in the field of wristwatches by offering remarkably balanced special-shaped models.

In 1919, it was awarded the highest international distinction of the time in the shape of the “Poinçon de Genève” quality hallmark.

During the Roaring Twenties and throughout the Art Deco period, the brand established its style and left an indelible mark on watch design.

Paul Mercier knew that it was essential for the brand to live in step with its time and embrace change.

The firm grasped the importance of women’s emancipation and came to regard their desires as an unquenchable source of inspiration.

n the late 1940s, Baume & Mercier launched one of its most successful models: the Marquise. Impelled by this creative momentum, the brand creates a number of exquisitely creative and amazingly modern ladies’ watches. It thereby proved that watches for women are not merely miniaturized and simplistic interpretations of masculine models.

At the same time, Baume & Mercier was becoming known among a public looking for new products, and launched its first innovatively shaped wristwatches. These chic, urban watches kept step with life’s many special moments by embodying an art of living instilled with inimitable elegance.