ABOUT CARTIER

Ever since it first began crafting fine watches and jewellery back in 1847, Cartier has been a byword for luxury. The Parisian house is also universally revered as the brand that popularised the wristwatch at the turn of the 20th century, with the introduction of the original Santos. Ultimately, the brand stands for desirability - nothing says you've made it quite like Cartier.

Carry the most premium signature in the world of horology with a new Cartier watch from our online range today. We are a trusted brand partner and, if you get in touch today, we can provide a personalised experience to help you find a timepiece to suit your requirements and visions.

THE CARTIER HERITAGE

Founded in 1847 by French entrepreneur Louis-François Cartier, the Cartier brand carries a long legacy of Parisian prestige. Opening its doors on Rue de la Paix in 1899, aristocrats and royals alike flocked to buy neoclassical platinum-mounted diamond jewellery. The first Cartier wristwatch was privately commissioned just five years later for a pilot friend of Louis-François, who requested it to tell the time from the skies.

From the turn of the twentieth century, Louis-François’ three grandsons – Louis, Pierre, and Jacques – were responsible for solidifying the Cartier house into the global brand we know today. Widely renowned as one of the most high-end jewellers, Cartier now owns and operates stores in over 120 countries on some of the most high-profile streets in the world.

Choosing a Cartier watch instantly ties you to an exclusive history of grandeur. If owning a Cartier will be your most important investment, consider consulting our specialist watch services to personalise or to keep your timepiece looking pristine for longer.

THE CARTIER COLLECTIONS

Each Cartier watch collection celebrates unique moments in time, immortalised by design. In pursuit of flawless style and sustainability, the collections headlining the online Cartier range include the Tank, Santos de Cartier and Pasha de Cartier, respectively.

The Tank Inspired by the rugged military tanks of the First World War, the Tank Collection is highly desirable and sought after by customers and collectors alike. Iconic artist Andy Warhol claimed to wear his Tank Cartier watch not to tell the time but simply because it was the watch to wear, highlighting its status as a luxury accessory. The first Tank was designed in 1917, with the original prototype given as a gift for General Pershing of the US Army. The latest editions still pay homage to the brutal and historic design elements of machinery in warfare, with brancards on the Tank Must evoking the treads of the tank and the case representing the cockpit.

Santos de Cartier The Santos de Cartier watch embodies a minimalist form of modest precision. Originally designed in 1904, the Santos was the first Cartier timepiece intended to be worn on a wrist. Seamlessly allowing simplicity, practicality, and innovation to be tied in with its name, the collection upholds the three main principles of aviation pioneer Alberto Santos-Dumont. His projects were motivated by the desire to make progress, which is why the Santos de Cartier has been constantly reinvented since its beginnings over a century ago.

Pasha de Cartier Pasha de Cartier watches have been turning heads since the collection’s introduction in 1985. Emphatically marked with its distinctive square-within-a-circle dial design, the new contemporary takes on this timepiece are perennial bestsellers in the UK.

The Pasha de Cartier watch boasts automatic movement and interchangeable metal and leather straps, with 18k yellow gold and steel being just one of many beautiful colour schemes from which to choose. Cartier watches come in an eclectic range for men and for ladies, but the Pasha de Cartier collection offers the most competitive versatility.